Guide to Mailchimp for Small Business

If you’re a small business owner, then you know that it’s important to have a good marketing strategy in place. And if you’re looking for a cost-effective way to reach your target audience, then you should definitely consider using Mailchimp. 

In this guide, we’ll teach you how to use Mailchimp to create successful email campaigns. We’ll also show you how to use Mailchimp to track your results and measure the success of your campaigns. So whether you’re just getting started with email marketing or you’re looking for ways to improve your current strategy, this guide is for you! 

What is Mailchimp? 

Mailchimp is a web-based email marketing service. It allows users to create and manage newsletters, email campaigns, and automated emails. It also provides users with tools to track their results and measure the success of their campaigns. 

Benefits of Mailchimp CRM/Email Platform for Small Businesses 

There are many benefits of using Mailchimp for small businesses. Some of the most notable benefits include: 


Mailchimp is a very affordable option for small businesses. There is a free plan that includes all the basic features you need to get started. And if you need more advanced features, there are paid plans that start at just £9.65 per month. 

Easy to use 

Mailchimp is very user-friendly and easy to use. Even if you’re not familiar with email marketing, you’ll be able to create a successful campaign with Mailchimp. There are plenty of resources available to help you get started, including video tutorials, support articles, and 24/7 live chat support. 


Mailchimp is a very flexible platform. It can be used for a variety of purposes, including sending out newsletters, promoting sales and discounts, and building customer relationships. And because it’s so easy to use, you can make changes to your campaigns as needed without any difficulty. 

Features of Mailchimp 

Now that we’ve covered some of the benefits of using Mailchimp. Let’s take a look at some of the features that make it such a great platform for small businesses. 

Email templates 

Mailchimp provides users with a variety of email templates to choose from. Whether you’re looking for a simple template or something more elaborate, Mailchimp has you covered. And if you need help creating your own custom template, their team of experts can assist you. 

List management 

Mailchimp makes it easy to manage your email list. You can segment your list into different groups, making it easier to target your campaigns. You can also add and remove people from your list as needed. 

Analytics and reporting 

Mailchimp provides users with powerful analytics and reporting tools. You can track your results to see how your campaigns are performing. And you can use the data to improve your future campaigns. 

Customer support 

If you ever have any questions or need help, Mailchimp’s team of experts is available to assist you. They offer live chat, email, and phone support. 

How to Use Mailchimp for Your Small Business 

Now that we’ve covered some of the benefits and features of Mailchimp, let’s take a look at how you can use it for your small business. 

Create an account 

The first step is to create a free Mailchimp account. Just go to their website and enter your email address. Then follow the instructions to create your account. 

Create a list 

Once you’ve created your account, you’ll need to create a list. This is where you’ll add the people who you want to receive your emails. To do this, go to the “Lists” tab and click “Create List”. Then enter the required information and click “Save”. 

Add contacts 

Now that you’ve created a list, it’s time to add some contacts. You can do this by going to the “Contacts” tab and clicking “Add Contacts”. Then, simply enter the required information for each contact. 

Create a campaign 

Now that you have a list of contacts, it’s time to create a campaign. To do this, go to the “Campaigns” tab and click “Create Campaign”. Then, select the type of campaign you want to create and follow the instructions. 

Monitor your results 

Once you’ve sent out your campaign, it’s important to monitor your results. Mailchimp provides users with powerful analytics and reporting tools. You can use these tools to see how your campaign is performing and make changes as needed. 


Mailchimp is a great platform for small businesses. It’s easy to use, flexible and packed with features. Plus, it’s very affordable. So if you’re looking for an email marketing solution for your small business, Mailchimp is definitely worth considering.