How to Hire a Freelance Copywriter?

By Olivia Johnson - Trusted UK Business Expert

8th of December 2024

5 minute read

Looking for a freelance copywriter can be tricky. But there’s no need to worry. This guide will help you find the perfect writer for your needs. 

To hire a freelance copywriter, define your project needs, set a budget, and search for writers on platforms like Upwork or Freelancer. Review their portfolios, check references, and conduct interviews to assess their skills before making a selection. 

There’s more to hiring the right copywriter than just a quick search. Read on to learn detailed steps and tips to make the process smooth and successful. 

Ready to elevate your content with a skilled freelance copywriter? Learn how to find the perfect match to bring your brand’s voice to life. Click the link below to get started. 

Steps to Successfully Hire a Freelance Copywriter 

  • Understand Your Needs: Before you start looking, think about what you need. Do you need someone to write words for your website? Maybe you need help with emails, ads, or blog posts. Knowing what you need helps you find the right person. Make a list of all the things you want the copywriter to do. 
  • Set a Budget: Decide how much money you can spend. Copywriters charge different amounts. Some may cost more because they have lots of experience. Think about how much you can pay. This will help you find a copywriter that fits your budget. 
  • Search for Writers: There are many places to find freelance copywriters. You can look on websites like Upwork, Freelancer, Fiverr, or LinkedIn. Sometimes, asking friends or people you know can help. They might know a good writer. 
  • Create a Job Post: When you look for writers online, you can make a job post. Write about what you need. Be clear so writers know if they can help you. Include details like the type of writing, how much you can pay, and when you need it done. 
  • Check Portfolios: When writers reply, look at their work. A portfolio is like a sample of their writing. This shows you what they can do. Look for writing that is similar to what you need. See if you like their style. 
  • Interview Them: Before you choose a writer, talk to them. You can ask questions like: 
  1. How long have you been writing? 
  2. Have you worked on projects like mine? 
  3. How do you handle deadlines? 

Talking to them helps you know if they are the right person. 

Find The Perfect Freelance Copywriter For Your Business Needs

  • Check References: Ask the writer if you can talk to people they worked for before. Contact these people to see if the writer did a good job. This helps you trust the writer more. 
  • Start with a Small Project: It can be good to start with a small job. Give the writer a small task first. If they do well, you can give them more work later. This way, you can see how they work. 
  • Make a Contract: Before the writer starts, write down what you both agree on. This is called a contract. It should include: 
  1. What the writer will do 
  2. How much you will pay 
  3. When the work is due 
  4. Any other important details 

A contract helps make sure everyone knows what to expect. 

  • Communicate Clearly: Tell the writer exactly what you want. Give them as much information as you can. Good communication helps avoid mistakes. If you have examples of writing you like, share them. 
  • Set Deadlines: Let the writer know when you need the work done. Agree on deadlines. This helps the writer plan their work. 
  • Review Their Work: When the writer sends the work, read it carefully. Make sure it says what you want. Check for any mistakes. If you need changes, let the writer know. 
  • Provide Feedback: Tell the writer what you think about their work. Say what you liked and what could be better. Feedback helps the writer improve. 
  • Build a Relationship: If you like the writer’s work, you can keep working with them. Building a good relationship means you have someone you can trust for future projects. A good copywriter can help your business grow. 

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How to Know If a Copywriter Is the Right Fit 

Choosing the right copywriter is important. Here are some tips to help: 

  • Look at Their Style: Does their writing match the tone you want? 
  • Check Their Experience: Have they worked on similar projects? 
  • See If They Understand Your Audience: A good copywriter knows who they’re writing for. 
  • Test Their Communication: Do they reply quickly and clearly? 

Remember, a good fit means better results for your project. 

Understanding Different Types of Copywriting 

Copywriting can include many types of writing. Here are some common ones: 

  • Website Copy: Words on your website pages. 
  • Blog Posts: Articles on topics related to your business. 
  • Email Marketing: Messages sent to customers. 
  • Social Media Posts: Content for platforms like Facebook or Twitter. 
  • Product Descriptions: Details about your products. 
  • Advertising Copy: Words used in ads. 

Knowing what type you need helps you find the right writer. 

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Questions to Ask a Potential Copywriter 

When talking to a copywriter, you can ask: 

  • Can you share examples of similar work? 
  • What is your process for writing copy? 
  • How do you handle revisions? 
  • What is your availability? 
  • Do you have experience with SEO? 

These questions help you understand if they are a good fit. 

Tips for Working with Freelance Copywriters 

Once you’ve hired a copywriter, here are some tips to work well together: 

  • Set Clear Goals: Let the writer know what you want to achieve. 
  • Be Open to Ideas: Copywriters can offer helpful suggestions. 
  • Respect Their Time: Remember that freelancers may have other clients. 
  • Pay on Time: Paying promptly builds trust. 
  • Give Positive Feedback: Let them know when they do a good job. 

By following these tips, you can have a good working relationship. 

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Common Mistakes to Avoid When Hiring a Copywriter 

To make the hiring process smoother, avoid these mistakes: 

  • Not Knowing What You Need: Be clear about your project. 
  • Choosing Based Only on Price: The cheapest option isn’t always the best. 
  • Ignoring Portfolios: Always check their past work. 
  • Poor Communication: Keep in touch and be clear. 
  • Not Setting Deadlines: Without deadlines, projects can drag on. 

Avoiding these mistakes will help you find the right copywriter. 

The Role of SEO in Copywriting 

SEO stands for Search Engine Optimisation. It helps your website show up in search results. A good copywriter can include keywords to improve SEO. Ask your copywriter if they have experience with SEO. 

Benefits of SEO Copywriting 

  • More Website Visitors: Higher search rankings bring more people. 
  • Better User Experience: Good copy is easy to read. 
  • Increased Sales: More visitors can lead to more customers. 

Including SEO can make your copy more effective. Here’s an article on why you should choose a professional SEO Copywriter. 

Comparing Platforms to Find Freelance Copywriters 

Platform  Features  Fees 
Upwork  Large pool of writers, secure payment  Service fee applies 
Freelancer  Many writers, contests available  Service fee applies 
Fiverr  Fixed prices for gigs  Service fee applies 
LinkedIn  Professional network  No fees, but less secure 
Guru  Various professionals  Service fee applies 

Visual Aid: The Hiring Process at a Glance 

  1. Identify Needs → Know what you need. 
  2. Set Budget → Decide how much to spend. 
  3. Search → Look for writers. 
  4. Review → Check portfolios. 
  5. Interview → Talk to writers. 
  6. Select → Choose the best one. 
  7. Contract → Make an agreement. 
  8. Work Begins → Writer starts the project. 
  9. Review Work → Check the writing. 
  10. Feedback → Provide comments. 
  11. Payment → Pay the writer. 
  12. Ongoing Relationship → Continue working together. 

If you’re ready to find the perfect freelance copywriter, click the link below to get started! 

FAQ 

How much does it cost to hire a freelance copywriter? 

Costs vary. Some writers charge per hour, others per project. Rates can range from £20 to £100 per hour. 

Where can I find freelance copywriters? 

You can find them on websites like Upwork, Freelancer, Fiverr, or LinkedIn. 

What should I look for in a copywriter’s portfolio? 

Look for writing samples similar to your project. Check for quality, tone, and style. 

Can I hire a copywriter for a one-time project? 

Yes, many freelance copywriters take on one-time projects. 

How do I give feedback to a copywriter? 

Be honest and clear. Point out what you like and what needs change. 

What if I’m not happy with the work? 

Talk to the writer. Most are willing to make changes. If not, you may need to find another writer. 

Do I need to sign a contract? 

A contract is a good idea. It protects both you and the writer. 

How long does it take to complete a project? 

It depends on the project size and the writer’s schedule. Agree on a timeline before starting. 

By following these steps and tips, you can find a freelance copywriter who meets your needs and helps your business grow.