How to Use Copywriting to Grow Your Small Business

By Olivia Johnson - Trusted UK Business Expert

Last Updated 10th of May 2025

5 minute read

Running a small business is hard work, but copywriting can make it easier. Whether you’re just starting out or growing your brand, the right words can help you attract more customers and make more sales. We’re here to show you how to do it step by step.

To use copywriting to grow your small business, write clear, helpful, and persuasive messages across your website, emails, and ads. Focus on your customers’ needs, use strong calls to action, and make every word work toward your business goals.

If you want your small business to stand out and bring in more sales, this guide is for you. We’ll explain what copywriting is, why it matters, and how you can use it today—even if you’re not a writer.

What Is Copywriting and Why Does It Matter?

Copywriting is writing that sells. It’s the words on your website, your social media posts, your emails, and even your product labels. It helps you speak to your customers, tell your story, and most importantly—make sales. When done right, copywriting can turn visitors into buyers and buyers into loyal fans.

For small businesses, copywriting is a big deal. You may not have a big marketing team or lots of money to spend, but great copy doesn’t cost a lot—it just takes the right strategy. Think of it like this: every word your business uses is a chance to grow.

Copywriting helps your small business by:

• Telling people who you are and what you do
• Showing how your product or service helps them
• Making people trust you
• Encouraging them to buy now, not later

And here’s the best part—you don’t need to be a professional writer to start. With a few simple tips, you can write better copy today and begin using copywriting to grow your small business.

Key Ways to Use Copywriting to Grow Your Small Business

Let’s break down how to use copywriting to grow your small business. Each part of your business can benefit from better words. Here’s how:

Create a Clear Message

Your business needs one simple message that tells people what you do and why it matters. This is sometimes called your “value proposition.” It should be easy to understand and quick to read. For example:

“Fresh flowers delivered to your door in under 2 hours.”

That’s short, clear, and useful. If you confuse your reader, you lose your reader.

Write a Great Website

Your website is often the first thing people see. Good website copy means:

• A strong headline on your homepage
• Short paragraphs and simple words
• Clear call-to-action buttons (like “Book Now” or “Get a Quote”)
• A story that builds trust (like customer reviews or your brand’s story)

Use headlines to grab attention, and explain how your service solves a problem.

Use Emails to Keep in Touch

Emails are still powerful. You can use copywriting to write emails that:

• Welcome new subscribers
• Share useful tips
• Offer deals or discounts
• Remind people to come back

Each email should have one goal and one clear message. Keep your writing friendly and helpful.

Write Ads That Make People Click

Your small business can use ads on Facebook, Google, or Instagram. Great ad copy:

• Grabs attention fast
• Talks about a problem your customer has
• Offers a simple solution
• Ends with a strong call to action like “Shop Now”

A good tip: speak directly to the reader using “you.”

Tell Your Story on Social Media

Social media is not just about pictures. Words matter too. Use captions to:

• Share your brand’s story
• Explain what makes your product special
• Ask questions to get people talking

Try mixing short posts with longer ones that go deeper. Use hashtags wisely and end posts with a question to boost engagement.

What Makes Good Copy?

You may be wondering: “But how do I know if my copy is good?”

Here are three simple rules:

Use tools like Grammarly to check your writing. Read it out loud to make sure it sounds natural. And always ask: “Would I click this? Would I buy this?”

How to Write Copy Like a Pro (Even If You’re Not One)

Try these simple steps to write better copy and start using copywriting to grow your small business today:

• Know Who You’re Talking To: Think about your ideal customer. Are they mums? Builders? Pet owners? Speak their language. Use the words they use.
• Focus on the Benefits: Don’t just say what your product is. Say how it helps. Instead of “Our vacuum has 3 settings,” say “Switch between carpet and tile in seconds.”
• Use Power Words: Words like “free,” “easy,” “proven,” and “new” catch attention. But use them wisely—don’t overdo it.
• End With a Call to Action: Every piece of copy should ask the reader to do something. “Buy now.” “Call today.” “Book your spot.” Be clear and direct.
• Test and Improve: Try different versions of your copy. See what works best. Tools like A/B testing can show which headlines or emails get more clicks.

Tips for Small Business Owners Who Write Their Own Copy

• Keep a swipe file: Save ads or posts you like. Use them for ideas.
• Write every day: Like any skill, practice helps.
• Ask for feedback: Friends, family, and even customers can tell you what sounds good.
• Hire help if needed: A freelance copywriter or AI tool can give you a boost when you’re stuck.

Case Study: Local Bakery Boosts Sales With Copy

Maria owns a small bakery in Manchester. She started posting short, fun captions with photos like:

“Fresh out of the oven! Our triple-chocolate cookies are here. Stop by today or miss out!”

She also added simple calls to action on her website, like:

“Order your birthday cake now—slots fill fast!”

In 6 months, her online orders doubled. She didn’t change her products—just her words.

Real Copy Examples That Work

Here are real-world examples of simple copy that helps businesses grow:

Final Thoughts on Using Copywriting to Grow Your Small Business

Words have power. Whether you’re writing your website, sending a quick email, or posting on Instagram, the right copy can help you stand out. You don’t need a big budget—just a clear message, a bit of practice, and a focus on your customers.

Keep learning, keep testing, and remember: every word you write is a chance to grow your small business.

Ready to Get Started? Need help with copywriting? We’ve got tools, templates, and expert tips to make it easier for you.

FAQ

Do I need a professional copywriter?

Not always. Many small business owners write their own copy with success. But hiring a pro can help if you’re short on time or want better results faster.

What is a call to action?

A call to action is the part of your copy where you tell your reader what to do next—like “buy now” or “sign up today.”

Can copywriting help with SEO?

Yes! Good copywriting includes keywords people search for, which can help your business show up on Google.

How often should I update my copy?

Check your copy every few months or when you launch a new product. Make sure your message still fits your goals.

What’s the first step I should take today?

Start by writing a better homepage headline that clearly says what you do and how it helps your customer.