Why Should You Hire a PPC Agency

By Olivia Johnson - Trusted UK Business Expert

4th of October 2024

4 minute read

Hiring a PPC agency can be a great decision for your business. But it’s important to weigh the pros and cons before you make a decision. 

In this blog post, we’ll take a look at some of the pros and cons of hiring a PPC agency. Keep reading to learn more! 

What Is a PPC Agency and What Do They Do? 

A PPC agency is a company that specialises in managing and executing pay-per-click (PPC) campaigns. 

PPC is a type of online advertising where you, the advertiser, pay a fee each time someone clicks on your ad. 

The goal of hiring a PPC agency is to help you create and manage a successful PPC campaign so that you can generate more leads and sales for your business. 

Discover How A Ppc Agency Can Drive Targeted Traffic, Improve Roi, And Save You Time.

Does Your Business Need a PPC Agency? 

Now that you know a little bit more about what a PPC agency is and what they do, you might be wondering if your business actually needs one. 

There’s no one-size-fits-all answer to this question. It really depends on your specific situation and needs. 

For example, if you’re new to PPC and don’t have the time or resources to manage a campaign yourself, hiring an agency can be a great way to get started. 

On the other hand, if you’re an experienced marketer with a large budget, you might not need to hire an agency at all. You might be better off managing your own campaign. 

The Benefits of Hiring a PPC Agency  

  • You’ll get expert help : One of the biggest benefits of hiring a PPC agency is that you’ll get expert help. A good agency will have a team of experienced PPC professionals who can help you create and manage a successful campaign. 
  • You’ll save time : Another big benefit of hiring an agency is that it can save you a lot of time. Managing a PPC campaign can be very time-consuming, especially if you’re new to the process. By hiring an agency, you can free up your time so that you can focus on other aspects of your business. 
  • You might save money : While hiring an agency will obviously cost you money, it might actually save you money in the long run. A good agency can help you optimise your campaign so that you get the most out of your budget. This can lead to more leads and sales, which can offset the cost of hiring an agency. 

The Downside of Hiring a PPC Agency  

  • It can be expensive : One of the biggest drawbacks of hiring a PPC agency is that it can be very expensive. Depending on the size of your campaign and the services you need, you could end up spending thousands of dollars each month on an agency. 
  • You might not need all of the services they offer : Another potential downside of hiring an agency is that you might not need all of the services they offer. For example, if you’re experienced with PPC and just need someone to manage your campaign, you might not need to pay for all of the other services that an agency offers. 

How to Choose a PPC Agency 

If you’ve decided that hiring a PPC agency is the right decision for your business, the next step is to choose an agency to work with. 

Here are a few things to look for when choosing an agency: 

  • Experience : The first thing you’ll want to look for in an agency is experience. You’ll want to work with an agency that has managed successful campaigns for other businesses in your industry. 
  • Services : As we mentioned earlier, not all agencies offer the same services. Make sure you choose an agency that offers the services you need. 
  • Pricing : Be sure to compare pricing between different agencies. You’ll want to get the best value for your money. 
  • Reputation : Last but not least, be sure to check out an agency’s reputation before you hire them. Read online reviews and talk to other businesses in your industry to see if they’ve had a positive experience with the agency. 

How to Work With a PPC Agency 

Now that you know how to choose a PPC agency, let’s take a look at how to work with one. 

Here are a few tips: 

  • Define your goals: Before you start working with an agency, you’ll need to define your goals. What do you want to achieve with your PPC campaign? 
  • Create a budget: Once you know your goals, you’ll need to create a budget. Be sure to give yourself some wiggle room so that you can make changes to your campaign if necessary. 
  • Set some ground rules: Be sure to set some ground rules before you start working with an agency. For example, how often do you want to communicate? What level of control do you want over the campaign? 
  • Trust their expertise: One of the most important things to remember when working with an agency is to trust their expertise. They’ve likely managed successful campaigns for other businesses in your industry, so they know what they’re doing. 
  • Be prepared to make changes: Finally, be prepared to make changes to your campaign. A good agency will be constantly testing and tweaking your campaign to try to improve your results. 

The Bottom Line 

Hiring a PPC agency can be a great way to save time and money, while still getting expert help with your campaign. Just be sure to choose an experienced agency that offers the services you need and that you’re comfortable working with.