The Best PPC Agencies in the UK

By Olivia Johnson - Trusted UK Business Expert

4th of October 2024

4 minute read

If you’re running a business in the UK, then you’ll know that Paid Per Click (PPC) advertising is one of the most efficient ways to reach new customers. But with so many PPC agencies out there, it can be hard to know which one is right for you.  

Luckily, we’ve done the hard work for you. Here are the best PPC agencies in the UK, based on our experts’ analysis of their capabilities and track records. So whichever one you choose, you can be sure you’re in good hands. 

What Is PPC and Why Do You Need an Agency To Help With It? 

PPC, or pay-per-click, is a form of digital advertising that allows businesses to place ads on webpages. By using a PPC agency, you can ensure that your business is getting the most out of its PPC campaigns.  

When looking for a PPC agency, it is important to ask questions about their experience and track record. Once you have chosen an agency, be sure to establish clear communication channels so that you can work together effectively. 

What Makes the Best PPC Agency in UK? 

The best PPC agencies in the UK are those with a proven track record of delivering results for their clients. When choosing an agency, be sure to ask about their case studies and testimonials.  

It is also important to choose an agency that has experience working with businesses in your industry. This way, they will be able to understand your specific needs and challenges and tailor their approach accordingly. 

Learn How These Best Ppc Agencies In The Uk Can Enhance Your Digital Marketing Strategy.

How to Find the Best PPC Agency For Your Business? 

There are a few things you should consider when looking for a PPC agency: 

  • Their level of experience : Expert PPC agencies will have a wealth of experience and will be able to offer insights into what has worked well for other businesses in your industry. 
  • Their track record : Make sure to ask for case studies and testimonials from satisfied clients. This will give you an idea of the results they have been able to deliver in the past. 
  • Their approach : It is important to choose an agency that has a holistic approach to PPC. This means they should be able to offer advice on things like keyword research, ad copy, and landing page optimisation. 
  • Their communication style : Be sure to establish clear communication lines from the outset so that you can work together effectively.  

The Benefits of Using a PPC Agency 

There are many benefits to using a PPC agency, including: 

  • Increased traffic to your website : Traffic is the lifeblood of any online business, and a PPC agency can help you to drive more of it to your website. 
  • More leads and sales : If your PPC campaigns are properly managed, they can result in a significant increase in leads and sales for your business. 
  • Improved ROI : A PPC agency can help you to get more out of your PPC budget by optimising your campaigns for maximum ROI. 
  • Greater visibility online : PPC can help to make your business more visible online, which is essential for any business that wants to succeed in the digital age. 
  • Better brand awareness : PPC can also help to improve brand awareness and build trust with potential customers. 
  • A competitive edge : By using a PPC agency, you can give your business a competitive edge over others in your industry who are not using PPC. 

The Best PPC Agencies in the UK 

Here’s a list of the best PPC agencies in the UK, based on our analysis of their capabilities and track records in no particular order. 

  • Hallam 
  • This is Digital 
  • The Social Shepherd 
  • SEO Works 
  • Herdl 
  • 93x Agency 
  • Broadplace 
  • Upraw Media 
  • Impression 
  • Bind Media 
  • Novicell 
  • ExtraDigital 
  • ThoughtShift 
  • Maple Forest 
  • Gripped 

How to Work With Your PPC Agency Once You’ve Chosen One 

Now that you’ve chosen the best PPC agency for your business, it’s time to start working together. Here are a few tips on how to get the most out of your relationship: 

  • Establish clear communication channels from the outset : Communication is essential for any business relationship, but it is especially important when working with a PPC agency. Be sure to establish clear communication lines from the beginning so that you can avoid misunderstandings and miscommunication down the line. 
  • Set realistic expectations : It is important to set realistic expectations for what your PPC campaigns can achieve. This will help to avoid disappointment and frustration on both sides. 
  • Define your objectives : Before you start working with your PPC agency, take some time to define your objectives. This will help to ensure that everyone is on the same page and working towards the same goal. 
  • Be open to feedback : Feedback from your PPC agency can be invaluable. Be sure to listen to their suggestions and take their feedback on board. 
  • Have patience : PPC campaigns can take some time to show results, so it is important to have patience. Rome wasn’t built in a day, and neither are successful PPC campaigns.

By following these tips, you can be sure that you’ll get the most out of your PPC campaigns and reach your desired results. 

FAQ

How Much Do PPC Agencies Charge? 

PPC agencies typically charge a percentage of your ad spend, although some may also charge a monthly or hourly rate. The average fee is around 10-15% of your ad spend.  

When choosing an agency, be sure to ask about their pricing structure so that you can budget accordingly. You should also factor in the cost of any tools or software that they use to manage your PPC campaigns. 

What’s the Difference Between a PPC Agency and an In-House PPC Specialist? 

The main difference between a PPC agency and an in-house PPC specialist is that an agency will have a team of experts who can work on your campaigns, while an in-house PPC specialist will only be able to focus on your PPC campaigns. 

Another difference is that an agency will have access to a wider range of tools and resources, which they can use to manage your PPC campaigns more effectively.  

Conclusion 

PPC agencies are a great option for businesses that want to get the most out of their PPC campaigns. If you’re looking for an agency to help you with your PPC campaigns, be sure to ask about their experience and track record. 

Once you’ve chosen an agency, be sure to establish clear communication channels so that you can work together effectively. 

Do you have any more questions about PPC agencies? Let us know in the comments below!