How to Keep PPC Management Costs Down 

Are you looking for ways to keep your PPC management costs down? If so, you’re not alone. Pay-per-click advertising can be a great way to increase traffic and boost sales, but it can also be expensive. 

In this post, we’ll share some tips for keeping your PPC management costs under control. Read on to learn more. 

How to Keep PPC Management Costs Down 

1. Use Negative Keywords 

One way to keep your PPC management costs down is to use negative keywords. Negative keywords are words or phrases that you don’t want your ad to show up for. 

For example, let’s say you’re selling women’s clothing. You would want to add negative keywords like “men” and “boy” so that your ad doesn’t show up when people are searching for those terms. 

Adding negative keywords can help you save money by ensuring that your ad only shows up for relevant searches. 

2. Bid on Relevant Keywords 

Another way to keep your PPC management costs down is to bid on relevant keywords. When you bid on relevant keywords, you’re more likely to get clicks from people who are actually interested in what you’re selling. 

Bidding on relevant keywords can also help you get a better quality score, which can lead to lower PPC management costs. 

3. Set a Budget 

One of the best ways to keep PPC management costs down is to set a budget and stick to it. When you set a budget, you’ll only be charged for the clicks you receive up to that amount. 

If you’re not sure how much to spend on PPC, start with a small budget and increase it as needed. You can also use tools like Google Analytics to track your PPC progress and see if your investment is paying off. 

4. Target Keywords That Have Low Bids 

Another way to keep PPC management costs down is to target keywords that have low bids. Keywords with low bids tend to be less competitive, which means you’ll pay less per click. 

To find keywords with low bids, you can use a tool like Google AdWords Keyword Planner. Just enter a few relevant keywords and see what the average CPC is for each one. 

5. Try Ad Scheduling 

Scheduling your ads to run during certain hours or days of the week can also help you keep PPC management costs down. For example, if you know that your target audience is more likely to be online on weekends, you can schedule your ads to run during those times. 

You can also use ad scheduling to stop your ads from running when you’re running low on budget. That way, you won’t have to worry about overspending. 

6. Pause Your Campaigns When You’re Not Selling 

If you’re not selling your product or service, there’s no need to keep your PPC campaigns running. Pause your campaigns until you’re ready to start selling again. This will help you avoid wasting money on clicks that don’t convert. 

7. Aim for 3rd or 4th Position 

If you’re just starting out with PPC, you may be tempted to bid high and go for the top spot. However, this isn’t always the best strategy. 

Instead of bidding high and going for first position, try aiming for 3rd or 4th position. You’ll still get plenty of clicks, but you’ll pay less per click since you won’t be in the top spot. 

8. Test Different Ads 

Another way to keep PPC management costs down is to test different ads. Try testing different ad headlines, descriptions, and call-to-actions to see what works best. 

You can also use A/B testing to compare two different versions of your ad and see which one performs better. Testing different ads can help you find the most effective way to reach your target audience. 

9. Focus on the Quality Score 

One of the most important factors that determines PPC management costs is quality score. Quality score is a measure of how relevant and useful your ad is to users. The higher your quality score, the lower your PPC management costs will be. 

10. Monitor Your Campaigns 

Finally, make sure to monitor your PPC campaigns on a regular basis. Keep an eye on your click-through rate, conversion rate, and cost per conversion. If you notice that your PPC management costs are rising without a corresponding increase in sales, then something is wrong and you’ll need to make some changes. 

Monitoring your PPC campaigns can help you catch problems early and keep your PPC management costs under control. 

There are a few things you can do to improve your quality score, such as using relevant keywords, targeting a specific audience, and creating ads that are relevant and useful. 


PPC management costs can add up quickly, but there are ways to keep them under control. Use negative keywords, bid on relevant keywords, set a budget, test different ads, and monitor your PPC campaigns regularly. Following these tips can help you save money and run a successful PPC campaign.